The State Administration for Industry and Commerce of China has recently amended the Provisions for Determination and Protection of Well-known Trademarks to reflect the legislative intent and align with the requirements pertaining to protection for well-known marks of the latest revised Trademark Law of China.

The amended provisions, to be effective in August, address issues arisen over recent years in relation to determination of well-known marks in practice by regulating procedures, refining standards, and specifying roles and responsibilities of the administrative agencies and the parties involved.  

The revised Trademark Law, which has come into force as of 1 May 2014, among other things, affirms the protection for well-known marks, clarifies the concept of a well-known mark, and spells out the principles of determining well-known marks.