Last week, Aaron Burstein of our law firm and I conducted a webinar for several state broadcast associations on legal issues in digital and social media advertising. As broadcasters become more active in the digital world, whether it be through social media platforms like Facebook and Twitter, or by posting their content online through their own websites, through platforms like YouTube, or by streaming their content directly to the consumer, commercial broadcasters need a way to monetize their efforts. So advertising follows the broadcaster into these new platforms. In providing these advertising opportunities, broadcasters need to think of the ground rules that they may not have considered in depth before – including restrictions on certain types of advertising imposed by the terms of use of social media platforms like Facebook and YouTube; or oversight by government agencies like the FTC on issues including the disclosure of sponsors, the statements made by celebrity endorsers, privacy and security of data, or advertising directed to children. We covered these issues and many others in our presentation, the slides for which are available here.

This presentation forms a good companion to my broader presentation on digital and social media issues for broadcasters, a link to which can be found here. Today’s broadcaster is no longer subject to just the rules of the FCC, but must be aware of regulation from many other government agencies as the broadcaster’s content becomes available not just on the air, but on the many other platforms that virtually all broadcasters use today.