On February 8, the Securities and Exchange Commission announced in a press release that the SEC staff, in coordination with the Financial Industry Regulatory Authority and the North American Securities Administrators Association, would be seeking information from all interested parties including investors, broker-dealers and investment advisers concerning the particular practices that have been and are being developed to responsibly deal with the increasing number of senior investors. The stated goal of the project is to identify industry practices in dealing with senior investors that appear to be effective in ensuring that firms deal fairly with senior investors, and to provide information about these practices publicly. The SEC identified the following areas for comment: marketing and advertising; account opening; product and account review; ongoing relationship review and product appropriateness; discerning and meeting the needs of customers as they age; surveillance and compliance reviews; and training for firm employees. The SEC has requested that it receive all comments from interested parties no later than April 1.

http://a257.g.akamaitech.net/7/257/2422/01jan20081800/edocket.access.gpo.gov/2008/pdf/E8-2860.pdf