• On August 15, 2011, the FTC issued an advisory letter stating that its staff has not recommended challenging the Council of Better Business Bureaus (CBBB) proposed “accountability program”. The program would hold companies engaged in online behavioral advertising accountable for compliance with the “Self-Regulatory Principles for Online Behavioral Advertising”. These principles were released in July 2009 by a coalition of industry associations and “relate to transparency about the information collected and giving consumers the option to control whether and how the information is used.” An agency press release notes that CBBB’s program could benefit consumers “by increasing transparency of, and consumer control over, certain aspects of online behavioral advertising, and there appears to be little or no potential for competitive harm associated with the proposed program.” More information may be found here.