On November 3, a large financial services company announced the rollout of its Token Service (Service) for online, mobile app, and in-store mobile purchases. The Service is designed to increase security and reduce magnetic-stripe card fraud. Based on EMVCo’s Payment Tokenization Specification and Technical Framework, the Service offers four main features: (i) token vault to store and designate tokens; (ii) ability to issue tokens; (iii) lifestyle management services to manage tokens; and (iv) anti-fraud and risk management services for institutions issuing the cards. The Service is currently available in the U.S. and is scheduled to launch internationally in 2015.