Connecticut officials announced that the state has opened an investigation into health claims made by JUUL Labs.

According to the Connecticut Attorney General's Office, the state has issued a civil investigative demand, which seeks information about JUUL's health claims. The CID seeks information related to the company's claims about JUUL's effectiveness as a cessation tool for adult smokers, information related to how and why JUUL selects its targeted marketing groups, and information about the steps that JUUL has taken to limit its targeted marketing to current smokers over the age of 21.

"JUUL has never been approved as an effective smoking cessation device -- in fact, there is mounting evidence to the contrary. Our investigation will seek to determine whether JUUL is making health claims without FDA approval in violation of the law," said Connecticut Attorney General William Tong. "We will not prejudge the outcome of this investigation, but stand ready to act to protect public health should we uncover any violation of law."

As we previously reported, the State of North Carolina recently sued JUUL over its marketing practices.

{ "Our investigation will seek to determine whether JUUL is making health claims without FDA approval in violation of the law" -- CT Attorney General William Tong