In its report titled "Beyond Voice: Mapping the Mobile Marketplace," the FTC stated that it will expedite the regulatory review of its COPPA Rule to determine whether the rule should in any way be modified to address changes in the mobile marketplace. This review, originally set for 2015, instead will commence in 2010, and will provide an opportunity for public comment.

The report summarized the FTC's town hall meeting on mobile commerce, held in May 2008, and outlined several general goals or concerns: (1) the increasing use of smartphones to access the mobile web presents unique privacy challenges, especially regarding children; (2) most complaints to state regulators involve inadequate disclosures of the cost of mobile services; and (3) the FTC will continue to monitor the impact on consumers of unwanted mobile text messages.