The Information Commissioner’s Office (ICO) has warned all major political parties in the UK of their obligations when contacting potential supporters in the run-up to the General Election on 8 June 2017. As the campaign begins in earnest, the ICO has issued revised guidance for political parties in response to a rise in complaints from the public about the sue of surveys, spam texts and recorded marketing calls for the purpose of promoting parties, their candidates and views. The Information Commissioner, Elizabeth Denham, stated that “if a party or campaign group fails to comply with the law, it may face enforcement action as well as reputational damage to its campaign”. With that in mind, the ICO has advised members of the public to understand and agree what they are signing up for before parting with personal information, ask questions about how their information will be used and report any concerns about how their personal information has been handled to the ICO