As reported back in our June update, Google has announced it would take measures across its services in order to block ads and ad formats that are considered by users as annoying or unwanted, as per the standards of the Coalition for Better Ads, with which Google has joined.

Following this, Google has now announced that its Chrome browser would be blocking ads on websites, which are not complaint with the Better Ads Standards from 15 February 2018. Violations of the Better Ads Standards will be reported to websites owners via the Ad Experience Report, and site owners can submit their website for re-review once the violations have been fixed. Chrome will remove all ads from sites with a "failing" status in the Ad Experience Report for more than 30 days.