Yale University and George Mason University published a report December 19 finding that almost a third of domestic consumers said that in the past 12 months they have given business to a company as a reward for taking steps to reduce climate change. The report, Americans’ Actions to Limit Global Warming in September 2012, found further that nearly a quarter of those surveyed said that they have punished companies that oppose GHG reduction efforts by not purchasing their products.
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Consumers reward corporate climate change action
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