The European Union's General Data Protection Regulation ("GDPR") is arguably the most comprehensive - and complex - data privacy regulation in the world. As companies prepare for the GDPR to go into force on May 25, 2018, there continues to be a great deal of confusion regarding the requirements of the GDPR.

To help address that confusion, Bryan Cave Leighton Paisner is publishing a multi-part series that discusses the questions most frequently asked by clients concerning the GDPR, and concerning related data privacy laws in the European Union.

Question: Does a company’s reason for processing information impact whether it must honor a right of rectification?

Answer: No.

The GDPR recognizes six situations in which a company may process personal data. As the following chart illustrates some individual rights – such as the right to be forgotten – are dependent upon which permissible purpose a company relies upon. Other individual rights – such as the right to fix inaccuracies in personal information – are not.