The China Food and Drug Administration (“CFDA”) announced that it will take serious measures to crack down on food safety issues, particularly on the issues of false adverting and adding medicines or non-edible substances to food etc. The CFDA also emphasised the distributor’s obligation to keep a track record of distributed food. Any enterprises who know that there are counterfeits of their products that they have not reported to the authorities, may be liable if consumers are damaged by such counterfeits.