HHS published an interim final rule with comment period May 5, 2010 implementing a PPACA provision requiring the establishment of an internet website or “web portal” through which individuals and small businesses can obtain information about insurance coverage options in their state. Specifically, the rule adopts the categories of information that will be collected and displayed, and specifies the data HHS will require from issuers and request from states, associations, and high-risk pools to create this content. The rule is effective May 10, 2010; comments will be accepted until June 4, 2010.