Video 4 - Managing Social Media

Loeb & Loeb's Advanced Media and Technology Group is proud to present the latest installment in our Media MindShare Thought Leadership Series, a collection of video interviews with Loeb & Loeb clients and attorneys discussing social media, mobile marketing, privacy, behavioral advertising and other issues of interest to Fortune 500 advertisers and advertising agencies.

In Managing Social Media, Luis Hernandez, Regional Counsel NA for Unilever USA, explains the legal risks associated with using social media to advertise and market products. Loeb & Loeb attorney Rupen Fofaria discusses the benefits of social media marketing, as well as the legal issues that arise when you invite consumers to participate in advertising and promotions programs.