Recent technological advances now provide Facebook with the ability to more readily identify violations of the Facebook Promotions Guidelines and other Facebook policies. Gowlings recently became aware of a rule in the Developer Principles and Policies (which unfortunately was not included in the Promotions Guidelines), which effectively prohibits offering additional entries (or other incentives) in any promotion for sharing information with another person on Facebook. This has been a common practice in many recent promotions (e.g. "earn a bonus entry by clicking here to share information with your friends on Facebook"), but Facebook is now actively putting a stop to this practice. Please ensure that future promotions (not just Facebook promotions) do not offer additional entries (or other incentives) for sharing information about the contest via Facebook.