On February 5, 2015, Supreme Administration Court found that the trademark application of “DUNLER with device” mark applied by MT Tyres Taiwan Co., Ltd. is similar to the appearance and reading of Bridgestone Corporation’s registered “DUELER” series marks; both marks were designated to use on vehicle and car accessories related goods in Class 12 which are identical or similar goods to each other; while the “DUELER” series marks of Bridgestone Corporation have been commonly seen in domestic market and become familiar to related consumers, the use materials submitted by MT Tyres Taiwan Co., Ltd. for the “DUNLER with device” trademarks were published later than the trademark application date of said mark which is difficult to determine that the mark at issue is familiar to domestic consumers; the “DUNLER with device” trademark caused likelihood of confusion to related consumers and thus shall not be granted for trademark registration under Article 30, Paragraph 1, Subparagraph 10 of Trademark Act.  Tsar & Tsai represented Bridgestone Corporation in this case.