On 27 November 2013, Game Farm Pty Ltd (Game Farm) paid two infringement notices totaling $20,400 and provided a court enforceable undertaking to the ACCC for making misleading representations on its packaging and website that the birds it raised were “range reared”, when in fact they were grown in commercial sheds with no access to the outdoors.

This is one of a number of enforcement actions taken by the ACCC in respect of credence claims made by the poultry industry (see here for our earlier report) and one of the priority areas for ACCC enforcement action.