This year should mark systematic and strategic investments into Serbia’s creative industry – this is one of the conclusions from this year’s conference ‘Creative Serbia: The future is creative’, which took place on 13 March 2018. The conference gathered some of the most prominent names in business, education and politics, as well as the participants employed in creative industry or struggling to create their own product and sell it.

The idea of the conference was to emphasize the importance of industries such are science, film, advertising, design and IT for the economic development of Serbia and its reputation, as well as to gather professionals and foster the dialogue on creative industry’s enormous potential in the digitalization and globalization era.

The fact is, Serbia’s creative industry has been on the rise in recent years, with new brands and IT start-ups appearing daily on the market, searching for its place under the sun. Such industry and its products are able to sell globally, but there is much more to be done institutionally to enable further growth.

One of the backbones for ensuring a strategic framework and a fruitful basis for the development of creative industries in Serbia are financial and legal frameworks. Educating creative professionals on their IP rights, fostering various formal and non-formal forms of their association, providing them legal support when negotiating with larger companies, are some of the few examples of how legal professionals might help.

Of course, support of the relevant state stakeholders is essential. One of the first steps the Government is planning to undertake, as announced at the conference, is establishing a Creative industries Council and forming working groups which would undertake activities within different areas of the industry, as well as creating an action plan for supporting creative industries.