Three privacy bills were introduced in early February 2011. Rep. Jackie Speier (D-CA) leads the way in introducing two new bills on February 11, 2011 addressing privacy (seeFebruary 11, 2011 press release). The Do Not Track Me Online Act of 2011, H.R. 654, directs the Federal Trade Commission to establish standards for the required use of an online opt-out mechanism to allow a consumer to effectively and easily prohibit the collection or use of any covered information and to require a covered entity to respect the choice of such consumer to opt-out of such collection or use. Rep. Speier also introduced amendments to the Gramm-Leach-Bliley Act (GLB). The Financial Information Privacy Act of 2011, H.R. 653, will amend GLB to require a consumer to opt-in to allow a financial institution to share his or her nonpublic personal information with a nonaffiliated third party. This differs from current GLB in which financial institutions must provide consumers notice and an opportunity to opt-out before the institution can share a consumer’s nonpublic personal information with a nonaffiliated third party. Rep. Bobby Rush (D-IL) also reintroduced privacy legislation that he introduced last year.H.R. 611, the Best Practices Act, would apply to persons who engage in interstate commerce and who collect or store data containing “covered information” or “sensitive information” (see Wall Street Journal’s article on these initiatives).