The European Union currently spends about half a billion euros every year getting rid of surplus wine for which there is no market. Reform is needed and following a lengthy consultation process, the European Commission has adopted proposals dealing with a wide range of issues aimed at reinvigorating the European wine sector. These include: (i) better labelling rules; (ii) the abolition of certain market management measures; (iii) bans on the use of sugar for wine enrichment; (iv) a five year scheme for exiting wine production (weighted in favour of early exit while taking account of environmental considerations); and (v) the extension of current planting restrictions until 2013 which will then be removed to allow competitive producers to expand production. The Commission will also launch a marketing campaign to promote EU wine in third countries.