• On May 26, 2011, the FTC announced that it will be updating its advisory guide on how federal advertising law applies to marketing and sales on the Internet. It last issued guidance on the topic in 2000, in a document entitled “Dot Com Disclosures: Information About Online Advertising.” The agency seeks public comment on possible revisions to the guide, particularly on the technical and legal issues that marketing entities and consumer advocates would like to see addressed. Comments may be submitted until July 11, 2011.

A copy of the Staff Invitation for comments on the Dot Com Disclosure Business Guidance Publication can be found here.

A copy of the FTC’s 2000 guide, “Dot Com Disclosures,” can be found here.

Interested parties may be submit comments electronically here.