Beiersdorf Canada Inc., the Canadian distributor of Nivea products, claimed that regular use of its My Silhouette cream could result in a ‘reduction of up to 3 centimetres on targeted body parts, such as thighs, hips, waist and stomach’, as well as make skin ‘more toned and elastic’.

The Competition Bureau took a dim view of this. Under a settlement with the Bureau, Beiersdorf will pay an administrative monetary penalty of $300K, remove its product from Canadian stores, publish corrective notices, offer purchasers a refund and pay the Bureau’s investigation costs.

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