On January 18, 2010, the Privacy Commissioner of Canada, Jennifer Stoddart, announced a public consultation to examine the privacy issues associated with online tracking, profiling and targeting of consumers. The Commissioner noted that the consultation will “provide a forum for the exploration of the privacy implications related to this modern industry practice, and the protections that Canadians expect.” The consultation marks the first in a series to review emerging technologies that are likely to have a considerable impact on consumer privacy. The announcement of a second consultation on cloud computing is anticipated in the near future.

The Office of the Privacy Commissioner has put out a call for participation and written submissions by interested parties are due by March 15, 2010. For further information on the consultation process, view the Office of the Privacy Commissioner's news release