APCIMS has commented that FSA’s guidance consultation on “Risks to customers from financial incentives” is not relevant to the sector APCIMS represents. Private client investment managers and stockbrokers do not generally incentivise staff to sell products. FCA should not adopt a "one size fits all approach". APCIMS raises some points that would help target the guidance to the business model of its member firms. (Source: APCIMS Response on Sales Incentives Consultation)