Netflix found an interesting way to promote their new show Disjointed, which will star Kathy Bates as the operator of a California cannabis dispensary. They partnered with a California medical cannabis seller to operate a pop-up shop selling 12 different cannabis strains named and developed based on 10 of Netflix’s shows.

According to MJBizDaily, the 3-day pop up shop sold 27 pounds of medical marijuana. But Netflix went out of its way to make clear that none of their employees “touched the plant,” that was handled by their dispensary partner. The shows inspiring the strains, in addition to the new one, included Chelsea, Orange is the New Black and Arrested Development.

More and more “mainstream” companies are involved in cannabis-related projects, including Microsoft, Arrow Electronics, and Philips, though most still are concerned about the continuing federal criminal restrictions on cannabis.