At the beginning of the year, the Federal Trade Commission (FTC) cracked down on unsubstantiated and deceptive advertisements from a large number of companies across varied industries. It is important for companies to note the FTC's regulations as the agency broadens its efforts with respect to consumer claims that are deceptive, misleading or lacking required substantiation.

In this episode of IP SoundingsDavid Gryce talks with Intellectual Property partner Pamela M. Deese who elaborates on how the FTC regulates advertisements.

Click here to view the vedio.