Following the European Union’s (EU’s) recent ban on animal testing for cosmetics, “Game of Thrones” star Peter Dinklage has joined forces with animal rights group Cruelty Free International (CFI) to call for an end to cosmetics tests on animals in the United States as part of the non-profit’s mission “to end product testing on animals worldwide.”

“I am so pleased to support Cruelty Free International and be part of the global campaign to end cosmetics tests on animals,” Dinklage said. “It is unacceptable that animals continue to suffer around the world, including the United States of America, for the sake of beauty. I appeal to the USA to follow the European Union’s lead and end animal testing for cosmetics.”

Industry sources report that it is unknown how many animals are used for cosmetics testing, because most companies do not publicize this information. But CFI estimates that “thousands of animals are used in cruel tests for beauty and personal care products, from soap, deodorant and toothpaste to fragrance, make-up and moisturizer, every year.” Ban supporters contend that not only are there safer, cheaper and more effective alternatives to animal tests that can be used, including in-vitro tests, computer modeling programs and tests on human skin donated from cosmetic surgery, but the newer methods are reportedly more relevant to humans and have been found to predict human reactions better than traditional animal tests. See crueltyfreeinternational. org, April 11, 2013.