On March 15, 2007, the European Court of Justice (ECJ) ruled to uphold the European Commission’s 1999 finding against British Airways (BA) that BA had abused its dominant position in the market for travel agency services. Following a complaint by rival Virgin Atlantic Airways, the Commission determined that BA’s performance reward scheme had the effect of inducing travel agents in the UK to maintain or increase their sales in BA tickets over that of competing airlines. The ECJ found that this amounted to an abuse of dominance. The Commission had initially fined BA €6.8 million. In December 2003, the Court of First Instance dismissed BA’s action against that decision, and BA had appealed to the ECJ.