Urban Lettings, the London property agency, has been given until the end of the month to remove the silhouette of Battersea Power Station from its logo, after Battersea Project Land Company, the owner of the building claimed the logo breached its trade mark relating to the image of the building. The owner of Urban Lettings, Christian Walker, had not registered a trade mark on his business’s logo when it was created and has decided to push ahead with a rebrand of the business.
Matthew Sammon, Trade Mark Attorney and Partner at Marks & Clerk, comments:
“This is a cautionary tale for business owners. When you develop a brand or set up a new business, you cannot assume you are free to use any name or logo. Instead, you need to conduct searches to make sure you are free to use your new brand, and then protect it yourself. This ensures that you avoid the pain and cost of being forced into re-branding further down the line and means you can enforce your rights against others if they adopt a confusingly similar trade mark.
“It’s easy to think that no one has rights over an iconic landmark, but as we can see this is not always the case.”