Munee Hut LLP (Munee Hut) hired a Belizean firm to send marketing texts to 64,000 people. The personal data used to send these messages was obtained from a variety of loan and prize draw websites, none of which stated that the data would be used for the purpose of sending texts on behalf of Munee Hut.
The law states that companies must have express consent to data being used to send marketing text messages from or on behalf of their firm. For failing to have this consent, the ICO fined Munhee Hut, under section 55A of the DPA, and in addition to the fine has issued a legal notice to stop sending unlawful text messages.
Click here to view the monetary penalty notice.