Searchmetrics, Inc., a search engine optimization services company based in San Mateo, CA, has filed a petition for relief under Chapter 11 in the Bankruptcy Court for the District of Delaware (Case No. 17-11032-CSS). The Petition estimates Searchmetric’s assets between $1–$10 million and its liabilities between $10-$50 million. According to the First Day Declaration, Searchmetrics seeks to expedite ongoing litigation against its competitor, BrightEdge, through the filing of this case and anticipates proposing a First Day Declaration plan of reorganization that will pay its creditors in full. JND Corporate Restructuring is the proposed claims agent. The case has been assigned to the Honorable Christopher S. Sontchi.