On 26 June, global footwear and sports clothing manufacturer Nike filed an opposition to an application by American football star Rob Gronkowski to register his own silhouette as a trademark, claiming it would infringe its own Jumpman silhouette.
For years, Nike has invested huge amounts in its Jumpman trademark, i.e. the silhouette of basketballer Michael Jordan, which is used as a logo on all Jordan-branded sports items. Nike says a trademark based on the silhouette of Rob Gronkowski, a player for the New England Patriots, would be too similar to the Jumpman, creating a risk of confusion.
Also wears Nike
Interestingly, Gronkowski himself apparently wears Nike shoes and T-shirts, since Nike is clothing sponsor for the National Football League NFL. Gronkowski has been given until 5 August to respond to Nike’s objection.