The Federal Trade Commission (FTC) has finalized an order “settling charges that a major vitamin marketer and its subsidiaries made false and unsupported claims that their Disney and Marvel Heroes line[s] of children’s multivitamins contained a significant amount of DHA (docosahexaenoic acid, an Omega-3 fatty acid) and promoted health brain and eye development in children.” As part of the agreement, the marketer will not misrepresent any product ingredient or make any representations about DHA or similar ingredients as beneficial for brain or eye health, “unless the representation is non-misleading,” and supported by “competent and reliable scientific evidence.” The company must also pay $2.1 million to provide refunds for consumers who purchased the products at issue. See FTC Press Release, March 29, 2011.