Intellectual property is central to almost everything we do, as businesses or individuals. As a result, intellectual property rights are important assets to most modern businesses.

Understanding how intellectual property can impact you and your business is vital, as it is the body of law which protects, amongst other things, brands, product designs and inventions. It also supports the global exchange of technology and ideas.

For World IP Day, we have created a short series of accessible 'transatlantic top tips' animations, which provide guidance on some of the basics of intellectual property rights, including information from our UK and US lawyers.

Watch the videos here

This article was co-authored by Kristen Cramer, Peter Bromaghim, Louis Isaf, Randolph Vesprey, Jennifer Itskoff, David Crowe, and Lauren Anderson.