In conjunction with its recent announcement of three new product lines for the Brazilian market, IRB-Brasil Re, the former reinsurance market monopoly holder, has indicated that it intends to continue to fight aggressively to protect its market share against the new crop of foreign competitors that have entered the Brazilian reinsurance market after its opening in April 2008.

The three new products revolve around personal health and provide coverage for daily expenses during hospital stays, discounts for good health and an early-pay-out in the event of serious illness, respectively. The launch reflects IRB-Brasil Re’s strategy of concentrating on Brazilian consumers and companies and relying upon its long history in Brazil to maintain its dominant market share.