The European Commission has published its formal proposal for a new regulation on e-Privacy. The proposed legislation would replace the existing e-Privacy Directive in order to keep pace with technological developments and to complement the General Data Protection Regulation (GDPR). The new legislation would regulate the processing of electronic communications data (including content and metadata), storage and erasure. In line with the proposed Electronic Communications Code, the regulation would extend obligations applicable to traditional electronic communications networks and services to cover web-based email and VOIP, but would additionally cover ancillary services (e.g. messaging services in dating apps and video games). The Commission's proposal also contains revised rules regarding cookies and similar applications, as well as the sending of unsolicited communications. The proposed legislation will now be reviewed by the European Parliament and the Council. The Commission has set an ambitious target of 25 May 2018 for the adoption of the new regulation, which would coincide with the GDPR entering into force.