The New York City (NYC) Department of Health and Mental Hygiene has reportedly launched an ad campaign targeting beverages with added sugars, such as sports drinks, teas and energy drinks. Part of a four-year “Pouring on the Pounds” campaign that has compared sweetened soft drinks to sugar packets and fat globs, the new TV ads apparently feature the physical effects of diabetes, an overweight man drinking a neon-blue beverage and a surgeon manipulating a diseased heart with tweezers. The effort comes on the eve of the city’s appearance before a state appeals court to defend its vacated limits on the size of sugar-sweetened beverages sold in certain retail venues. Oral argument is scheduled for June 11, 2013. Additional information about the lower court’s ruling appears in Issue 475 of this Update. See Bloomberg News, June 3, 2013.
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NYC Health Department expands campaign to all sweetened beverages
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