On 3 February 2011, Advocate General (AG) Kokott gave her Opinion (Cases C-403/08 & C-429/08) on questions referred from the High Court on the compatibility with EU law of territorial exclusivity agreements relating to the transmission of football matches. The core issue was whether exclusive broadcasting rights give the rights holders absolute territorial protection. The issue was raised in the context of appeals brought by two UK publicans who had bought cheap, foreign satellite-decoder systems and cards to enable them to screen live football matches in their pubs without paying the higher fees of the satellite broadcast rights-holder in the UK. In her Opinion to the European Court of Justice (ECJ), AG Kokott advised that the grant of an intellectual property right, such an exclusive broadcasting licence, does not justify the absolute partitioning of national markets for encrypted television services. In her view, a contractual obligation to prevent satellite decoder cards enabling reception of content from outside the territory is a restriction on competition under EU law. At the heart of these concerns is the potential of such absolute territorial protection to maintain higher prices in some territories. If the ECJ follows AG Kokott’s Opinion, it is likely to have a significant impact on the way in which television rights-holders exploit these rights in different EU Member States in the future.