In September 2016, the Cloud Infrastructure Services Providers in Europe (CISPE), a relatively new coalition of more than 20 cloud infrastructure providers with operations in Europe, published a Data Protection Code of Conduct. The Code covers, among others, a requirement that cloud customers are offered the ability to process and store their data exclusively within the EEA; a "Trust Mark" which is awarded to compliant cloud infrastructure providers listed on the CISPE website; and a prohibition on the use of customers’ personal data for cloud infrastructure service providers’ own benefit or the sale of such data to third parties.