AT&T and News Corp. set their sights on the wireless education market this week with the formation of a partnership that would provide mobile tablet PCs and related educational products and services to kindergarten through high school students. Announced on Monday, the initiative builds upon News Corp.’s 2010 acquisition of a 90% stake in education technology firm Wireless Generation. In turn, Wireless Generation forms the core of Amplify, a new educational business established by News Corp. As part of the venture with AT&T, Amplify will design original content, applications and tools for student tablet PCs that will be run on AT&T’s fourth generation wireless broadband platform. The platform will be introduced through a pilot program during the upcoming 2012-2013 school year and will be accessible to students inside schools via Wi-Fi connections and outside of schools through the AT&T wireless network. A limited amount of content will be offered to schools free of charge, and AT&T will supply 4G tablets to the program in addition to technical expertise. Although the U.S. e-learning sector is currently valued at $5.4 billion, analysts say that market is growing at a robust rate of 20% annually. Competitors of the Amplify/AT&T venture are expected to include Apple, Inc., which launched an interactive textbook store earlier this year, and digital initiatives launched by Houghton Mifflin, McGraw-Hill and other established players in the educational publishing field. As a spokesman for Amplify voiced confidence of “enormous global possibilities,” Dan Walsh, the senior vice president for advanced enterprise solutions for AT&T, told reporters: “we think there’s a real opportunity to mobilize the learning experience.”