Unroll.me’s Data Collection Practices
Unroll.me owns and operates a free-to-use website and iOS mobile application that “cleans up” users’ email inboxes. Users are able to link their Outlook, Gmail, Yahoo! Mail, AOL Mail and iCloud email accounts with the service, which are scanned for recurring email subscriptions. At its core, the Unroll.me service allows users to unsubscribe from unwanted emails.
On April 23, 2017, the New York Times reported that data firm Slice Technologies, Inc. (Unroll.me’s parent company) anonymizes and compiles data from Unroll.me users’ email messages. Such data is then sold to third parties including Uber Technologies Inc., which reportedly used the information to keep tabs on transportation rival Lyft, Inc.
Fallout and Response