Chancellor George Osborne announced on 21 March that the current tax credits for British films are to be extended to video games, all kinds of animation and high-end TV productions too. The details have yet to be released, but British films currently enjoy a 20-25% cash rebate on qualifying production costs plus a substantial credit which shields the production company from some corporation tax. Animation has lost out to more beneficial tax regimes, such as Ireland's, and many blockbuster films and prime TV shows are filmed in Hungary. There is now hope that the announcement will unleash a wave of inward investment and "keep Wallace & Gromit exactly where they are".

HMRC has also announced a review of its controversial practice of taxing a proportion of sportspeople's worldwide endorsement income. Usain Bolt has famously declined to run in the UK because of the disproportionate tax charge, and the UK lost out on the 2010 Champions' League final for the same reason.

Previously, a runner taking part in 10 events, with one in the UK, would suffer UK tax on 1/10th of his worldwide endorsement earnings. Now, training days will be taken into account as well as competition days, so a much smaller proportion will be taxable in the UK. Complete exemptions have been announced for non-resident footballers at the Champions League Final in 2013 and non-resident athletes performing at the 2014 Commonwealth Games.