On March 18, 2009, the Italian DPA (The Garante per la Protezione dei Dati Personali) announced measures designed to increase potential fines from a previous maximum of €30,000 to €300,000 for the most serious offences where companies violate telemarketing rules on access to telephone databases. The announcement follows the recent “Milleproroghe” Legislative Decree (Decree law 207/2008), which provides a limited exemption (for promotional purposes) to telemarketers using telephone and address databases built on old telephone directories prior to August 1, 2005 up until December 31, 2009. The Garante’s press release is available (in Italian) here.