The well-known fashion designer, Jason Wu, filed an application for registration of the trademark “MISS WU” for designation of the goods “purses; clothes; etc.” in March 2011.  The TIPO rejected the application on the grounds that the mark is lack of distinctiveness and that the relevant consumers cannot distinguish the source of such goods from the others.  The IP court rejected the appeal by the reasons that “MISS WU” is lack of inherent distinctiveness, and that the applicant failed to provide the amount of the relevant sales volume and market share to demonstrate the mark having been widely used to acquire distinctiveness.  However, after this judgment was widely reported by media, the TIPO indicated that if the applicant could provide ample evidential materials to prove that the mark had been widely used and acquired distinctiveness, the registration of this mark might be approved.