The interest in this sector follows a ruling in 2011 by the European Court of Justice, partially in favour of a British pub landlady named Karen Murphy. Ms Murphy bought the case when she was prosecuted for using a Greek satellite card to receive football coverage. This was done in order to avoid the higher charges of the UK suppliers. When prosecuted, she appealed the European Court and partially won when the right of consumers to buy TV rights from other EU members was upheld.

Following this case, the EU has started studying the market, which for both film and sports rights, has traditionally been divided on a country by country basis, with no choice to pick from other jurisdictions for the consumer. Any decision by the EU Commission could break the status quo by making such territorial restrictions unenforceable and force media rights owners to completely re-evaluate their licensing strategies in Europe.