A recent survey conducted by professors at the University of Pennsylvania and the University of California, Berkeley revealed that two-thirds of Americans object to online tracking by web sites and advertisers. That number increased even more when participants learned the ways in which they were being tracked.
Because this study is believed to be the first independent national telephone survey on the topic, it has garnered widespread attention. Representative Rick Boucher (Virginia Democrat) recently stated that he plans to introduce privacy legislation and David Vladeck, head of the consumer protection for the Federal Trade Commission, has indicated that he is going to examine data privacy issues closely. On one side of the debate are advertisers, who argue that advertising supports free online content. On the other side, are privacy advocates, who argue that tracking of online activities has crossed the line.
The results of the survey can be found here.