First, on Tuesday, June 2 from 1:00 to 2:15 p.m. ET, Gibson will lead “Protecting Against, Preventing, and Planning for Online Reputation Attacks.”
Then, on Wednesday, June 24 from 3:00 to 4:15 p.m. ET, Gibson will lead “How to Remove Defamation, Negative Reviews, and Other Damaging Content from the Internet.”
He has presented on both topics previously.
Descriptions of each webinar is located below the jump, and registration information can be found through the above hyperlinks.
Protecting Against, Preventing, and Planning for Online Reputation Attacks
Businesses today are incredibly vulnerable on the internet. Virtually anyone with a motive to do so can seriously harm a business and its reputation online. Beyond the direct harm that online reputation attacks from fraudsters and disgruntled individuals can cause businesses, most businesses are simply not educated and not utilizing best practices when it comes to protecting or defending against these attacks.
This live webinar describes methods businesses can use to protect themselves against the damage caused by online reputation attacks; provides information about how businesses can prevent attack; and also discusses ways to plan for attacks and how to respond if and when online reputations attacks do occur.
How to Remove Defamation, Negative Reviews, and Other Damaging Content from the Internet
Many businesses are being damaged today by negative information published on the Internet. Indeed, anyone with a motive to harm a business can easily do it by anonymously or pseudonymously publishing damaging content on complaint websites such as Ripoff Report and Pissed Consumer. Search engines tend to give these sites a high ranking in the results of a search for the business name.
Similarly, many businesses are being damaged by false and negative reviews on online review websites such as Yelp and TripAdvisor, which can lower the businesses’ online ratings (which are prominently displayed in search results).
And, of course, people are frequently harming business reputations by spreading harmful information on social media, and sometimes by going as far as creating their own blogs or websites solely to attack particular businesses.
Because consumers, potential employees, investors, and other parties frequently turn to Google, review websites, and social media to gather information before making decisions, such harmful information has a big impact on businesses. Accordingly, businesses are increasingly turning to their attorneys for help.
The webinar will explain the various strategies attorneys can employ to:
- Remove damaging content from complaint websites and review websites
- Remove embarrassing photographs
- Remove negative news articles
- Remove court documents that appear high in search rankings, and
- De-index URLs containing damaging content from the search engines.