The National Association of Pension Funds (NAPF) has launched a Pension Quality Mark (PQM) which it says will help employers demonstrate the value of their defined contribution scheme and make workplace pensions more understandable and attractive.

The PQM, which has already been awarded to Marks and Spencer plc and Kellogg’s among others, certifies that the companies’ schemes have met key qualifying criteria on contribution rates, governance and communications.

The NAPF hopes that the PQM will help employers attract new staff and get more employees to join their pension scheme, as research shows that 67 per cent of employees looking for a new job would look more favourably on a potential employer providing such a scheme.

View the PQM website.