On 18 June 2014, Basfoods (Aust) Pty Ltd (Basfoods) paid $30,600 for allegedly making false or misleading representations about the composition and place of origin of its ‘Victoria Honey’ product.
The ACCC issued three infringement notices alleging that Basfoods had misrepresented that its ‘Victoria Honey’ was honey produced by honey bees, when it was mainly comprised of sugars from plant sugars including from corn and sugar cane.
The ACCC also considered that labelling the product ‘Victoria Honey’ misrepresented that the product originated from Victoria in Australia, when in fact it was a product of Turkey.
To address the ACCC’s concerns, Basfoods has ceased the supply of ‘Victoria Honey’ and provided the ACCC with a court enforceable undertaking that it will not represent that:
- a product is honey, unless it is entirely produced by honey bees;
- any honey originates from a particular region, unless all or virtually all of the processes involved in producing that honey happened in that region; and
- the product is of a certain standard, quality, value, grade or composition without having a reasonable basis for making such a representation.