In an enforcement advisory issued on Wednesday, the FCC reminded fixed and wireless Internet service providers (ISPs) of their obligation to provide consumers with accurate information about their service offerings in accordance with the Open Internet transparency rule.  The statement emphasized that the agency “takes the requirements of the transparency rule seriously, and we intend to take enforcement action against providers that do not comply with it.”  The transparency rule was adopted in 2010 as part of the FCC’s Open Internet order and was upheld by the D.C. Circuit Court in its January ruling that otherwise struck down non-discrimination, non-blocking and other key provisions of the 2010 order. Under the transparency rule, ISPs are required to “publicly disclose accurate information regarding the network management practices, performance, and commercial terms of . . . broadband Internet access services sufficient for consumers to make informed choices regarding use of such services and for content, application, service and device producers to develop, market and maintain Internet offerings.” FCC officials noted that Wednesday’s advisory was spurred by the receipt of hundreds of recent consumer complaints that claim actual download speeds and other elements of the broadband services they receive do not correspond to what they pay for or what is advertised by their providers. Characterizing accuracy as “the bedrock of the transparency rule,” the FCC explained that the rule “prevents a broadband Internet access provider from making assertions about its service that contain errors, are inconsistent with the provider’s disclosure statement, or are misleading or deceptive.”   As such, the FCC cautioned ISPs that the rule “requires accuracy wherever statements regarding network management practices, performance and commercial terms appear—in mailings, on the sides of buses, on website banner ads, or in retail stores.”   Although the FCC declined to comment on whether it was investigating specific providers or incidents, the agency said that parties found to be in violation of the transparency rule may be subject to potential monetary penalties, prescribed by Section 503(b) of the 1934 Communications Act, that range from $16,000 to as much as $1.575 million for “any single act or failure to act, depending on the nature of the violation and the entity involved.”  Remarking that, “after today, no broadband provider can claim they didn’t know we were watching,” FCC Chairman Tom Wheeler warned:  “we expect providers to be fully transparent about the details of their services, and we will hold them accountable.”